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Are your email marketing campaigns optimized for mobile users? Want to ensure you don’t lose subscribers due to poorly optimized emails?

WSI share their guide to mobile-friendly email campaigns in this infographic.

Here’s a quick summary:

1. Compose short and concise subject lines
2. Put the most important information up front
3. Use a responsive template
4. Have a clean hierarchy and design
5. Use larger fonts
6. Incorporate a strong call to action
7. Optimize your images
8. Lead people to mobile-friendly sites
9. Don’t forget to test on multiple devices

Check out the infographic for more detail.

Email Marketing Campaigns

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This article was originally published in 21 December 2018. It was most recently updated in November 24, 2022 by

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