Are you just getting started with an email marketing campaign for your business? Want to tap into the wisdom of professionals who know what they’re doing?
Campaign Monitor share 11 beginner tips from the pros in this info-graphic.
Here’s a quick summary:
Unsubscribes can be a good thing
From name and subject line are extremely important
Send when you have something valuable to share
Use email marketing in all customer acquisition channels
Think about your audience and be as relevant as possible
Test, test and test some more
Use preheaders to double the length of your subject line
Leverage segmentation for more personalised experiences
Understand the complexity of email rendering
Check out the info-graphic for more detail.