A great deal has changed in how search engines value back-links, with the focus shifting from quantity to relevance and trust of the site linking out, throw in the relevance of contextual content, user experience, mobile integration, localisation, and personalisation of search into the mix and it becomes obvious that marketers have other ranking factors to be mindful of. No worries, need a quick reminder of your tactics?
Indago Digital shares this awesome periodic table of link building in this infographic.
Here are the three major classes of factors:
Link begging
Link building
Link earning
And within these three classes are five more categories:
Paid
Local
Technical
Collaboration
Attraction
Check out the infographic for more detail.
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