A very interesting and controversial aspect of marketing is the psychology of colour as it relates to persuasion. But something even more complex is understanding how your customer’s brain sees a logo.
This one thing alone will help designers and businesses alike get the right logo for their brand. Elements such as fonts, colours, spacing and shapes have a psychological impact on people. The emotion they generate is directly tied to these elements and the human psychological response to them.
Getting your logo designed the right way makes it easy for new customers to find and remember you. You have a good influence on their purchasing decision if people can easily remember your logo.
Logomaker shares an infography that analyses how your brain sees a logo.
Here are the major headers:
What happens when you see a logo
What your brain is looking at
What science says about a logo’s effect on your thinking
Where your brain thinks about logos
Check the infographic for more:
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